Lee Terry LaRosa is a dynamic and creative operations, sports management, & events professional. With both a BS in Sports Management (Syracuse University) and a Master’s in this same field (St. John’s University), Lee has extensive experience in bringing ideas from the concept stage to full strategy, implementation and completion.

As Founder & Managing Director of 211 Premium Sports LLC, Lee consulted on a diversity of efforts including serving as the Project Executive for Triple S Sport & Entertainment to bring Soccer Aid (the largest sports-related fundraising event in the UK) to the USA and as a thought partner in the creation of Athlete’s Voices.

Previous work experience has included Development Coordinator for Elton John Aids Foundation; Head Basketball Coach for The United Nations International Middle School; and Marketing/Promotions/Event Production Assistant for iHeart Media (NYC). Lee began his career  through a series of internships including serving as the Operations & Communications Coordinator for Beyond Sport; Assistant to the Athletic Director at The United Nations International School; and the Marketing & Events Intern for Game 7 Marketing where he planned and executed 3 weekly Nike+ “Open Runs” at Pier 2 in Brooklyn. 

A longtime activist and volunteer, Lee’s non-profit work has brought him to five NBA Basketball Without Borders Programs in Africa; as well as to several African Countries on Humanitarian Missions with UNICEF USA.   While in college, Lee served a term as President of the Sport Management Club at Syracuse University and as a UNICEF USA college outreach volunteer.  He continues to serve the community in a number of ways, most recently organizing a multi-day basketball tournament to raise dollars to support a cancer victim facing exorbitant expenses not covered by insurance. 

 In his most recent full-time role, as Director of Programming & Operations at Oliver & Rose, Lee maintained strong responsibility for Athlete’s Voices, bringing together professional athletes, emerging athletes, non-profits, institutions of higher education and student fellows, aimed at empowering athletes with the tools, skills, and opportunities to define and act upon the causes they care about.  This work included the creation, marketing & delivery of the Athlete’s Voices Speaker Series (an on-line monthly webinar series) and the associated Athletes’ Voices Student Fellowship Program from all universities (from HBCUs to the Ivy Leagues) across the USA.