211 Premium Sports is a leading sports management and marketing agency dedicated to providing top-tier services in athlete representation, event management, fund raising, branding, and marketing. We believe in the power of athletes to make a difference beyond the field, court, or arena. Founded with a passion for sports and a commitment to positive impact, we are a premier sports management consulting company that specializes in helping athletes transform their passion into purpose.

Our core expertise lies in guiding athletes to establish their own charitable foundations while providing comprehensive support in programming and fundraising.

Our mission is to empower athletes to become champions not only in their sport but also in their communities. We understand that athletes have the potential to be powerful agents of change. We are dedicated to helping them create lasting legacies that transcend the boundaries of competition.

211 Premium Sports

Lee Terry LaRosa is a dynamic and creative operations, sports management, & events professional. With both a BS in Sports Management (Syracuse University) and a Master’s in this same field (St. John’s University), Lee has extensive experience in bringing ideas from the concept stage to full strategy, implementation and completion.

As Founder & Managing Director of 211 Premium Sports LLC, Lee consulted on a diversity of efforts including serving as the Project Executive for Triple S Sport & Entertainment to bring Soccer Aid (the largest sports-related fundraising event in the UK) to the USA and as a thought partner in the creation of Athlete’s Voices.

Previous work experience has included Development Coordinator for Elton John Aids Foundation; Head Basketball Coach for The United Nations International Middle School; and Marketing/Promotions/Event Production Assistant for iHeart Media (NYC). Lee began his career  through a series of internships including serving as the Operations & Communications Coordinator for Beyond Sport; Assistant to the Athletic Director at The United Nations International School; and the Marketing & Events Intern for Game 7 Marketing where he planned and executed 3 weekly Nike+ “Open Runs” at Pier 2 in Brooklyn. 

A longtime activist and volunteer, Lee’s non-profit work has brought him to five NBA Basketball Without Borders Programs in Africa; as well as to several African Countries on Humanitarian Missions with UNICEF USA.   While in college, Lee served a term as President of the Sport Management Club at Syracuse University and as a UNICEF USA college outreach volunteer.  He continues to serve the community in a number of ways, most recently organizing a multi-day basketball tournament to raise dollars to support a cancer victim facing exorbitant expenses not covered by insurance. 

 In his most recent full-time role, as Director of Programming & Operations at Oliver & Rose, Lee maintained strong responsibility for Athlete’s Voices, bringing together professional athletes, emerging athletes, non-profits, institutions of higher education and student fellows, aimed at empowering athletes with the tools, skills, and opportunities to define and act upon the causes they care about.  This work included the creation, marketing & delivery of the Athlete’s Voices Speaker Series (an on-line monthly webinar series) and the associated Athletes’ Voices Student Fellowship Program from all universities (from HBCUs to the Ivy Leagues) across the USA.

Lee Terry LaRosa -
Founder & Managing Member

CURRENT CLIENTS

  • The Noah's Arc Foundation

    Serving in a fundraising and operations role, 211 Premium Sports was responsible for raising over $200,000 for the Noah's Arc Foundation during the 2023 Fiscal Year, and is in the process of exceeding those numbers for the 2024 Fiscal Year.

  • The MR23 Foundation

    Serving in a mostly operations role, 211 Premium Sports has overseen the implementation of the MR23 Foundation's inaugural basketball camp event in Chalmette, LA and is also responsible for raising operating capital, facilitating sponsorships, and generating corporate partnerships.

  • The SI20 Foundation

    Serving in a mostly operations role, 211 Premium Sports is currently overseeing the implementation of the SI20 Foundation's inaugural basketball court revitalization project in Brooklyn, NY. We are also responsible for raising operating capital, facilitating sponsorships, and generating corporate partnerships.

  • Swidzinski Sport Management

    Through a partnership with Swidzinski Sport Management (SSM), 211 Premium Sports has collaborated to execute events for a myriad of professional athletes and celebrities, as well as assist with the solicitation of donations and sponsorship sales for individual events.

PREVIOUS CLIENTS

  • Athletes' Voices

    211 Premium Sports was tasked with fundraising operating capital, as well as assisting in the creation, production, marketing, and delivery of the ATHLETE’S VOICES Speaker Series, an online monthly webinar series that featured professional athletes, executives, and others discussing the power and impact of their platforms. In addition, 211 Premium Sports oversaw the Athletes Student Fellows Program for 2 years.

  • The Golden Heart Fund

    Served as the primary liaison between the organization and grantees, ensuring effective communication and collaboration; conducted thorough research to inform funding decisions, calculated grant amounts based on individual grantee needs, and managed the allocation of funds to ensure proper distribution and compliance with financial guidelines.

  • Triple S Sports & Entertainment Group

    Served as sole US based representative for importing Soccer Aid (Professional Celebrity Charity Soccer Event) to the USA; serve as liaison between Soccer Aid UK, Major League Soccer, and UNICEF USA; Conduct feasibility study; raise funds; and oversee day-today USA based operations.

  • Soccer Aid USA

    Tasked with assessing the feasibility and framework for bringing Soccer Aid to the United States in through a partnership formed between Major League Soccer, The US Fund for UNICEF, and Triple S Sports & Entertainment. Responsibilities included creating marketing materials, acting as a liaison among stakeholders, coordinating between the US and UK markets, soliciting potential sponsors, overseeing US operations, managing budgets, and coordinating event logistics and stadium operations.

Get in Touch…

At 211 Premium Sports, we're passionate about helping athletes, teams, and organizations excel in the world of sports. Whether you’re looking to enhance performance, streamline operations, or explore new growth opportunities, our expert team is here to guide you every step of the way.

Have questions or ready to discuss your next project? Reach out to us today! We’d love to hear from you and see how we can support your goals.

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